To celebrate the much anticipated launch of the Gear VR, Samsung  gave visitors the chance to dive with the sharks without getting wet. 

The activation successfully built awareness of the Samsung brand and  Gear VR. Providing the chance to interact with over 7,500 consumers.  Data capture was an important element of the campaign. The campaign was live for six days in Melbourne Central shopping centre and three days in Sydney City Westfield. The activation was so successful there was a constant queue of people eagerly awaiting their turn

My Role:

Product a 3m x 3m Hexagonal fish tank style booth where people were able to test  the new Samsung Note 4 and Gear VR through a realistic shark  dive experience