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Daniel Hickman

Production Director ⏐ Executive Producer

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Google Activations & Product Launches

Whilst working for the Sense Group and their client Google, i have helped to lead the production and execution for a number of experiential activation’s including:

  • Custom stand builds for ‘Google for Education’

  • Product launches (Pixel 2 & Pixel 3 devices)

  • Conference and breakout seminar activation’s and more…

Each project completely unique from the last, with Google pushing the boundaries in creativity and digital execution each time to help drive comms to their audience.

During this time, we worked with Google’s global teams in the U.S, Singapore and the U.K to help bring these ideas to life. All of which came with it’s own set of challenges; from working across different time zones, developing highly complex stand builds or interpreting new & innovative ways to demonstrate Google’s tech products that were not even publicly available at the time.

The Results: A number of highly successful executions that drove repeat business year on year.

Credits: Sense Group

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